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Storyselling for financial advisors / Scott West (cop. 2000)

Públic ISBD Títol : Storyselling for financial advisors : how top producers sell Tipus de document : text imprès Autors : Scott West, Autor ; Mitch Anthony, Autor Editorial : Chicago : Dearborn Data de publicació : cop. 2000 Nombre de pàgines : x, 246 p. ll. : il. Dimensions : 24 cm ISBN/ISSN/DL : 978-0-7931-3664-3 Nota general : Inclou índex Idioma : Anglès (eng) Matèries : Assessorament financer -- Màrqueting Venda -- Aspectes psicològics Classificació : 75(FIN) Financial Planning Resum : Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest ""storysellers"" of all time. These actual stories can help financial pros tap into the ""gut reaction"" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent. Vista prèvia a Google Books : http://books.google.es/books?id=N2KLcb6Cgz4C&lpg=PP1&hl=es&pg=PP1#v=onepage&q&f=false Permalink : https://bibliotecatriasfargas.cat/pmb/opac_css/index.php?lvl=notice_display&id=2 Storyselling for financial advisors : how top producers sell [text imprès] / Scott West, Autor ; Mitch Anthony, Autor . - Chicago : Dearborn, cop. 2000 . - x, 246 p. : il. ; 24 cm. ISBN : 978-0-7931-3664-3 Inclou índex Idioma : Anglès (eng) Matèries : Assessorament financer -- Màrqueting Venda -- Aspectes psicològics Classificació : 75(FIN) Financial Planning Resum : Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest ""storysellers"" of all time. These actual stories can help financial pros tap into the ""gut reaction"" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent. Vista prèvia a Google Books : http://books.google.es/books?id=N2KLcb6Cgz4C&lpg=PP1&hl=es&pg=PP1#v=onepage&q&f=false Permalink : https://bibliotecatriasfargas.cat/pmb/opac_css/index.php?lvl=notice_display&id=2

Exemplars

Codi de barres	Signatura topogràfica	Tipus de document	Localització	Secció	Estat	Volum	Nota
10112876	75(FIN) Wes	Llibre	Biblioteca IEF Ramon Trias Fargas	Biblioteca	Disponible Disponible