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Behavioral economics / Edward Cartwright (2014)

Públic ISBD Títol : Behavioral economics Tipus de document : text imprès Autors : Edward Cartwright, Autor Menció d'edició : 2nd ed. Editorial : London : Routledge Data de publicació : 2014 Nombre de pàgines : xxvi, 556 p. ll. : il., gràf. Dimensions : 24 cm ISBN/ISSN/DL : 978-0-415-73761-6 Nota general : Inclou índex i bibliografia Idioma : Anglès (eng) Matèries : Economia -- Aspectes psicològics Classificació : 015 Neuroeconomia Resum : Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others, and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behaviour. This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion, and learning are explained in detail. These ideas are also applied in diverse settings such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier. This new edition contains expanded and updated coverage of neuroeconomics, emotions, deception, and the contrast between group and individual behaviour, among other topics, to ensure that readers are kept up-to-speed with this fast-paced field. A companion website is also now available containing a test bank of questions and worked examples allowing users to see for themselves how changing the parameters can change the outcomes. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students. Vista prèvia a Google Books : http://books.google.es/books?id=IbysAgAAQBAJ&lpg=PP1&hl=es&pg=PP1#v=onepage&q&f=false Permalink : https://bibliotecatriasfargas.cat/pmb/opac_css/index.php?lvl=notice_display&id=3 Behavioral economics [text imprès] / Edward Cartwright, Autor  . -  2nd ed. . - London : Routledge, 2014 . - xxvi, 556 p. : il., gràf. ; 24 cm. ISBN : 978-0-415-73761-6 Inclou índex i bibliografia Idioma : Anglès (eng) Matèries : Economia -- Aspectes psicològics Classificació : 015 Neuroeconomia Resum : Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others, and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behaviour. This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion, and learning are explained in detail. These ideas are also applied in diverse settings such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier. This new edition contains expanded and updated coverage of neuroeconomics, emotions, deception, and the contrast between group and individual behaviour, among other topics, to ensure that readers are kept up-to-speed with this fast-paced field. A companion website is also now available containing a test bank of questions and worked examples allowing users to see for themselves how changing the parameters can change the outcomes. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students. Vista prèvia a Google Books : http://books.google.es/books?id=IbysAgAAQBAJ&lpg=PP1&hl=es&pg=PP1#v=onepage&q&f=false Permalink : https://bibliotecatriasfargas.cat/pmb/opac_css/index.php?lvl=notice_display&id=3

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