Documents disponibles d'aquesta editorial

The Hare & the tortoise / J. A. (John Anderson) Kay (2006)

Públic ISBD Títol : The Hare & the tortoise : an informal guide to business strategy Tipus de document : text imprès Autors : J. A. (John Anderson) Kay, Autor Editorial : London : The Erasmus Press Data de publicació : 2006 Nombre de pàgines : 178 p. ll. : il. Dimensions : 20 cm ISBN/ISSN/DL : 978-0-954809-31-7 Nota general : Inclou índex i bibliografia Idioma : Anglès (eng) Matèries : Empreses -- Planificació Planificació estratègica Classificació : 880.112/15 Planificació d'empreses Resum : Most business books are bland or dull, or both. This volume is neither. John Kay combines insightful analysis with wit and verve. In this book, we meet heroes as diverse as Sun Tzu, Jacques Derrida, and Jack Welch. We study businesses as diverse as Honda Motors, the grandes marques of Champagne, and Jenners department store in Princes Street, Edinburgh. We learn why size doesn't matter, why brakes are different from signals, how to value businesses, and why the author was wrong to tell students that Boeing's position in the civil aircraft market was unassailable. In less than two hundred pages, John Kay provides a lively introduction to business strategy and a guide to many of the key issues in business today. Permalink : https://bibliotecatriasfargas.cat/pmb/opac_css/index.php?lvl=notice_display&id=2 The Hare & the tortoise : an informal guide to business strategy [text imprès] / J. A. (John Anderson) Kay, Autor . - London : The Erasmus Press, 2006 . - 178 p. : il. ; 20 cm. ISBN : 978-0-954809-31-7 Inclou índex i bibliografia Idioma : Anglès (eng) Matèries : Empreses -- Planificació Planificació estratègica Classificació : 880.112/15 Planificació d'empreses Resum : Most business books are bland or dull, or both. This volume is neither. John Kay combines insightful analysis with wit and verve. In this book, we meet heroes as diverse as Sun Tzu, Jacques Derrida, and Jack Welch. We study businesses as diverse as Honda Motors, the grandes marques of Champagne, and Jenners department store in Princes Street, Edinburgh. We learn why size doesn't matter, why brakes are different from signals, how to value businesses, and why the author was wrong to tell students that Boeing's position in the civil aircraft market was unassailable. In less than two hundred pages, John Kay provides a lively introduction to business strategy and a guide to many of the key issues in business today. Permalink : https://bibliotecatriasfargas.cat/pmb/opac_css/index.php?lvl=notice_display&id=2

Exemplars

Codi de barres	Signatura topogràfica	Tipus de document	Localització	Secció	Estat	Volum	Nota
10112870	880.112/15 Kay	Llibre	Biblioteca IEF Ramon Trias Fargas	Biblioteca	Disponible Disponible